The Fringe Salon | Brand Strategy, Marketing Plan, Website & Marketing Support
The Fringe Salon was about to celebrate its 10th anniversary! This milestone prompted some important reflection on what they hoped the next decade would bring. And while operationally, they're kicking *ss, the website, marketing and branding felt much more bland than the true Fringe experience was. I developed a brand strategy and positioning that clearly articulated the Fringe Brand. Building on that I developed a full marketing plan with campaigns, tactics and potential partnerships that would engage the next generation of Fringe loyalty. Our work together was expanded to website and marketing support including a revised website architecture, website copywriting (site is currently in development) and copywriting support, as needed.