Facebook and Instagram advertising offers a great opportunity to message and engage new audiences. Together we'll explore: how to create an ad, options for defining your target audience, the differences between boosting a post and creating an ad, as well as review of the metrics available and retargeting options with Facebook Pixels. Students in this class should already have a Facebook and/or Instagram business page, but be new to using the advertising features. Personal laptops are recommended, but not required.
Registration through South Orange Maplewood Adult School opens in the fall.