The Summer Lag

I’m a mom.  But, more to-the-point, I’m the primary caregiver to a 3-year-old and a (nearly) 5-year-old.  I juggle my days.  My weeks are unpredictable.  And then summer comes…  along with the summer lag.  A few tips to keep your business moving forward.

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The Best Use of $100 for your Business

Many small businesses, entrepreneurs and freelancers don’t have websites.  When I first decided to write this post, I planned to get into all the branding reasons for why a website’s important… because, well, that’s what I do.  But, the truth is, in this year of 2016, the reason that you absolutely should have a website is because web builders have made it ridiculously easy and cheap to have a professional website.   Period.

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Another reason to love festival season: you're a DIY marketer

So, I’m fairly confident that the South Orange/Maplewood area has exponentially more festivals than, well, anywhere.  The weather breaks, and the festivals begin.  And, they’re all pretty awesome.  As residents, we are quite lucky…  As marketers, we have an amazing opportunity.  Here are a few ways that you can make festival season work extra hard for your business.

 

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If at first you (and your business card) don’t succeed, try, try again.

About one year ago, I began the process of building my own brand.  My background, you might think, would make this easy.  In some ways, yes, but it also means that I knew all too well how important it was to get my brand in place before I could put myself out there.  So, I followed my own best practices -clarified my service offerings, developed my brand story and prepared select marketing materials.  For me, this included a website, a flyer and my business card… and that’s where I become, let’s say, “preoccupied” …my business card. I did three different runs before I was happy.  And, I’m glad I did it.

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Marketing step #1: Establish your brand experience

Start-ups and small businesses are time-intensive.  That’s no surprise.  You juggle every role in the business.  And today… you’re the CMO (chief marketing officer).  You go online and see others with thousands of fans on Facebook, down the street you’re handed flyers and even ads in Matters Magazine are taunting you.  Take a deep breath and log out of Vistaprint. 

You’ll get there.  But before you start driving people to your business, make sure you know what they’ll see. So, where to start?

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