Intentionally Sporadic.

So, I’m officially guilty of the only bit of blog advice I give to all of my clients:  You don’t need to blog all of the time, you just need to be consistent with your frequency.  And, here I am.  Two years past my first post and eeekkkk….  My consistency is best-described as horrendous.  It’s been way too long.

So, how did I, “the consultant,” fall into the trap that I warn clients about regularly?  For me, it was three things:

  1. Clients come first.  I know, it’s the martyr-mom version of my professional self.  And while clients do come first, I need to decide what business priorities are important for my long-term success and lock in that time, too.
  2. I don’t like to do it.  Sorry.  It always goes quickly once I get started, but the idea of writing a blog post sounds like a chore to me.
  3. I got busy.  Which, is great… and then I begin questioning if I really need to / should keep blogging.
 Me - feeling guilty about not blogging.  Also me - agonizing at the idea of writing a post. 

Me - feeling guilty about not blogging.  Also me - agonizing at the idea of writing a post. 

So, as I write this, I’m re-thinking what frequency is right for me, or if I should just consider this my closing post.  I’m honestly torn, but here’s what I’ve decided:

I’m going to make sporadic work for me.

Why?

  1. When I do write (ya know, twice a year), I believe I can truly provide value to other folks out there trying to DIY their marketing on a budget.  I like doing that - It’s important to me to offer support for all budget levels.
  2. It gives prospective clients a bit of insight into me, and allows me to make relevant connections via social media.
  3. Sometimes, I need to give myself a break.  Sporadic is what I can offer now, so that needs to be enough.
  4. And, nothing needs to be set in stone.  If at some point I decide to dedicate more time, I can.

Insert “Sporadic”

So, that’s that.  As of today, my blog is officially sporadic.  And, I’m just gonna own it.

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