Intentionally Sporadic.

So, I’m officially guilty of the only bit of blog advice I give to all of my clients:  You don’t need to blog all of the time, you just need to be consistent with your frequency.  And, here I am.  Two years past my first post and eeekkkk….  My consistency is best-described as horrendous.  It’s been way too long.

So, how did I, “the consultant,” fall into the trap that I warn clients about regularly?  For me, it was three things:

  1. Clients come first. I know, it’s the martyr-mom version of my professional self. And while clients do come first, I need to decide what business priorities are important for my long-term success and lock in that time, too.

  2. I don’t like to do it. Sorry. It always goes quickly once I get started, but the idea of writing a blog post sounds like a chore to me.

  3. I got busy. Which, is great… and then I begin questioning if I really need to / should keep blogging.

Me - feeling guilty about not blogging. Also me - agonizing at the idea of writing a post.

Me - feeling guilty about not blogging. Also me - agonizing at the idea of writing a post.

So, as I write this, I’m re-thinking what frequency is right for me, or if I should just consider this my closing post.  I’m honestly torn, but here’s what I’ve decided:

I’m going to make sporadic work for me.

Why?

  1. When I do write (ya know, twice a year), I believe I can truly provide value to other folks out there trying to DIY their marketing on a budget. I like doing that - It’s important to me to offer support for all budget levels.

  2. It gives prospective clients a bit of insight into me, and allows me to make relevant connections via social media.

  3. Sometimes, I need to give myself a break. Sporadic is what I can offer now, so that needs to be enough.

  4. And, nothing needs to be set in stone. If at some point I decide to dedicate more time, I can.

Insert “Sporadic”

So, that’s that.  As of today, my blog is officially sporadic.  And, I’m just gonna own it.

Be Back Soon (2).png