So, I’m officially guilty of the only bit of blog advice I give to all of my clients: You don’t need to blog all of the time, you just need to be consistent with your frequency. And, here I am. Two years past my first post and eeekkkk…. My consistency is best-described as horrendous. It’s been way too long.
So, how did I, “the consultant,” fall into the trap that I warn clients about regularly? For me, it was three things:
- Clients come first. I know, it’s the martyr-mom version of my professional self. And while clients do come first, I need to decide what business priorities are important for my long-term success and lock in that time, too.
- I don’t like to do it. Sorry. It always goes quickly once I get started, but the idea of writing a blog post sounds like a chore to me.
- I got busy. Which, is great… and then I begin questioning if I really need to / should keep blogging.
So, as I write this, I’m re-thinking what frequency is right for me, or if I should just consider this my closing post. I’m honestly torn, but here’s what I’ve decided:
I’m going to make sporadic work for me.
- When I do write (ya know, twice a year), I believe I can truly provide value to other folks out there trying to DIY their marketing on a budget. I like doing that - It’s important to me to offer support for all budget levels.
- It gives prospective clients a bit of insight into me, and allows me to make relevant connections via social media.
- Sometimes, I need to give myself a break. Sporadic is what I can offer now, so that needs to be enough.
- And, nothing needs to be set in stone. If at some point I decide to dedicate more time, I can.
So, that’s that. As of today, my blog is officially sporadic. And, I’m just gonna own it.