If at first you (and your business card) don’t succeed, try, try again.

About one year ago, I began the process of building my own brand.  My background, you might think, would make this easy.  In some ways, yes, but it also means that I knew all too well how important it was to get my brand in place before I could put myself out there.  So, I followed my own best practices -clarified my service offerings, developed my brand story and prepared select marketing materials.  For me, this included a website, a flyer and my business card… and that’s where I become, let’s say, “preoccupied” …my business card. I did three different runs before I was happy.  And, I’m glad I did it.

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