Brand Strategy

brand assessment & brand positioning

Everyone defines “brand” differently.  For me, it’s the overall experience and vibe of a business.  The functional pieces include: name/logo, language tone, visual design, core message and the experience (both storefront and online).  Done right, it hooks new customers and secures repeat business.  When broken, it can be hard to get potential customers to give you a second look.  

I can help you identify and maximize your brand opportunity through brand assessment, brand positioning, building audience profiles and articulating key messages.

1:1 Brand Strategy Session

Just need 1 hour?

This 1-hour session follows your lead. Dani will help put you on the right path to address your strategic marketing and branding challenges. Are you using the right marketing tools or social media properties? Does your brand properly reflect your business? How does your business fit into the marketplace? Who are your audience(s) and are you connecting properly with them? What does your website really communicate? Dani will answer questions, share best practices, and provide guidance for next steps.

$150/1-hr session